A surf anthology with sustainability at the core of its ethic, the BW issue one team decided that for every copy they sold they would come to Ireland and plant a tree, and have currently planted 1000 trees. "Money itself isn't bad, in fact theoretically if every time you sell a product it does good, the bigger your corporation, the better. This is the only sustainable end goal of capitalism and planting trees is as good a way to start as any. Imagine if every plastic producing company pledged to remove one piece of ocean plastic for every product sold?" Dan Crockett BACKWASH Editor
Some of the BW team came over this March to be part of the tree planting themselves.
Chris McClean, the creative director, putting some scots pine in the ground.